Your beautiful lead magnet isn't the problem.
The problem is you vanish right after they download it.
They gave you their email hoping for a guide, a mentor, a human.
You gave them silence.
Silence is the fastest way to tell someone they don't matter.
I used to think the sale ended when the PayPal ping came through.
As long as the money landed, I assumed the service spoke for itself.
But people aren't buying PDFs or course logins, they are buying certainty.
Certainty that the link will work.
Certainty that the welcome email will arrive.
Certainty that if something breaks, a real person will care enough to fix it.
Trust isn't a bonus feature, it is the product.
When a client can't find the replay, they aren't just confused, they feel stupid.
When the payment fails three times, they aren't just annoyed, they feel unsafe.
And nothing kills a relationship faster than feeling unsafe.
So I started rewriting every touchpoint like a love letter.
One clear subject line.
One click that actually opens.
One follow up that says, "Hey, did that work for you?"
Because respect isn't a grand gesture, it's a hundred tiny confirmations that you show up.
Every time I remove a hurdle, I remove their doubt.
Every time I answer before they ask, I buy another day of loyalty.
It's never just the funnel, it's always the feeling.
And feelings are what decide if they stay or walk away.
So yes, fix the password reset.
Yes, add the Zoom link twice.
Yes, schedule the nurture email before you launch the thing.
It might take an hour.
It might save a year of lost clients.
I know because I'm done breaking my own heart over easy fixes.
Now I break the pattern instead.
Virtually,
Magda